LA Quits is a public health campaign led by the LA County Department of Public Health, aimed at creating a smoke-free future for Los Angeles.
What had to be done?
Under the Fraser Communications Agency, I supported the L.A. Quits campaign by managing digital platforms to increase visibility and engagement. I collaborated closely with creative directors, production teams, and researchers to develop and implement strategic content. This included coordinating partnerships with organizations like the LA Sparks and Angel City FC, as well as working with local influencers to amplify our message. I also delivered client-facing presentations on creative direction and continuously refined our strategies based on feedback and performance insights.
COMPANY
INDUSTRY
Public Health
ROLE
Marketing Intern
June 2024 - Sept 2024
DURATION
Adobe CC Figma Wrike Microsoft Office Buffer
APPLICATIONS
103% ↑
in Instagram interactions
16.2% ↑
in Instagram Follower Engagement
135.7% ↑
in Instagram Followers
"It was a pleasure to work with Ms. Avery Paraiso for our social media accounts at LA Quits. Ms. Paraiso showed initiative and creativity in planning, designing, and developing our entire social media content to address tobacco-related issues in LA County. She also provided insights and strategies to encourage social media engagement by tailoring messaging to specific groups on different platforms."
- Amy Truong, LA County Department of Public Health
LET’S WORK TOGETHER