A brand marketing campaign concept designed for e.l.f. Beauty to promote the brand’s clean, cruelty-free mission in a way that aligns with their target audience.
Objectives:
Identify ideal target audiences and understand their values through research.
Create a multi-channel marketing plan blending experiential and digital tactics.
Design campaign assets that reflect e.l.f.’s mission-driven brand identity.
Deliverables:
User Persona & Research
Influencer Outreach Excel Spreadsheet
Instagram Post & Story concepts
COMPANY
INDUSTRY
Beauty
ROLE
Brand Marketing
Aug 1 - Aug 8 2025
DURATION
Adobe CC Figma Canva MS Office
APPLICATIONS
Step 1
Audience Research
Step 3
Asset Creation
Step 2
Concept Development
By combining inclusive visuals, sustainability messaging, and an emotionally resonant tagline, this concept positions e.l.f. to strengthen its bond with Gen Z. Future extensions could include influencer partnerships and interactive social campaigns to deepen engagement and expand reach.
LET’S WORK TOGETHER